Wrinkle cream reviews over the years

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Wednesday, October 24th, 2007 Subscribe To Our Feed

by Geoff Hopkins

Wrinkle cream reviews have been around almost as long as wrinkle creams. Initially written for the purposes of informing prospective buyers of wrinkle creams about their various merits, in later years, the reviews have become biased by salesmanship and selling tactics.

The first wrinkle cream reviews were of a factual nature. They were written by scientists whose aim was to analyze the properties of the cream, their manufacture, effectiveness and detrimental affects (these were common among early wrinkle creams).

The typical reviewer from that era had a full scientific education and several years of experience in similar fields. In those days, competition for scientific research jobs was high and so finding highly qualified staff was not difficult.

The early reviewers aimed to find the best anti aging wrinkle cream on the market and performed many experiments to achieve this. They would test the creams on skin from various sources including dead skin, dismembered skin, animal skin (mainly mouse and weasel, but also cat) and live human skin.

Not only did the reviewers test the creams on many types of skin, they also tested them on skin of different ages. This allowed the creams to be judged on a per-wrinkle basis. Hence, they were able to say whether a cream was better for elderly cat skin, for example, or young dismembered skin. This research was very valuable.

The early reviewers spent more time testing the products than writing the reviews. This was appropriate because the reviews were based on scientific facts about the cream rather than subjective opinions and elegant prose. However, once the creams had been tested and the best cream had been identified, the reviewers would begin writing their reviews.

In order to ensure the accuracy and quality of the reviews, they were written by teams of reviewers. Usually a review would be written by one person, amended by another, proof-read by a third and approved by a fourth. Reviews typically included complex scientific detail because this was thought to be useful to potential customers.

In my opinion, more modern reviews of wrinkle creams are too often biased by people with a vested interest in the product, and are written with the aim of selling it. Indeed, the creams do not receive the same high level of investigation as previously. This is unfortunate.

About the Author:

Geoff Hopkins has worked in the facial wrinkle cream industry for years. He maintains websites about wrinkle treatment and anti aging creams. You are welcome to reprint this article - but get your own unique content version here.

Tags: wrinkle creams, wrinkle, skin care